Learn how to streamline your new digital operations by syncing your e-marketing strategy with your company’s overall marketing strategy.
7 EXPERT INSTRUCTORS
In every sector, the digital revolution is making us rethink the way we do business. Performance is now intrinsically linked to online identity. Not only must companies attract, convert and retain customers through multiple points of contact on the web, they have to continue to make the most of traditional communication channels to stay connected with the people they serve. As a result, they need to give due consideration to multichannel advertising campaigns, stronger online presence, search engine optimization, web analytics, social media and mobile applications. Through this program, you will learn how to streamline your new digital operations by syncing your e-marketing strategy with your company’s overall marketing strategy.
Goals
Devise an integrated e-marketing strategy.
Develop key tactics for attracting, converting and retaining customers.
Identify major strategic e-marketing/B2C issues.
Utilize an analytical tool to improve strategic and tactical decision-making.
Tap into the power of benchmarking indices, such as the imarkscore index, designed to measure the quality of a company’s interactive presence.
Is this for you?
Professionals
Managers
Mid-level and senior executives
This program is for you if:
You are in charge of your business’s marketing and e-commerce operations.
Special features
Intensive six-day program.
Fruitful discussions with high-level experts.
Program developed in conjunction with the RBC Financial Group Chair of E-Commerce and Tech3Lab.
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