The process of electronic marketing

Electronic marketing refers to the process by which marketing principles and techniques are applied via electronic media and more specifically by the use of the internet (Abrahamson 1997).
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Charting the Online Marketing Process

Contrary to the hype, marketing on the Internet is neither as easy nor as straightforward as it appears at first glance. Understanding how this process works can help to unravel the "mystery" of Internet marketing. It includes creating a marketing plan, distributing an advertisement and interacting with customers in a clear step-by-step manner.
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10 reasons you need a digital marketing strategy in 2018

The importance of creating and using a digital marketing plan to support digital transformation and company growth 
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How to develop an online marketing strategy for your business

Businesses that fail to market themselves effectively are far less likely to find success within today's increasingly competitive marketplace. Online marketing techniques can offer a number of key advantages, such as their
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Environmental Analysis - Global Business Environment

Conduct an environmental analysis to look at and comment on the world in which you will be operating. Unemployment rates for the past 2 to 5 years and the impact it has had on sales and the overall customer base is an effective way of demonstrating the effect of "external" pressures onto your business.

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THE MARKETING PLAN

A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers.
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Social Networks

The most searched for term on search engines? Bebo. The most used website in Ireland apart from Google and other search engines? Bebo. The average Bebo user spends 23 minutes a day on that website. There are over a million Irish Bebo profiles. Consider that there are less than a million Irish people on broadband in Ireland. Over 100% penetration rate.
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