Here is our research into the digital marketing-related degree programs at universities and colleges in the United States. It includes direct links to the main curriculum page, plus details on courses related to internet marketing, social media marketing, e-commerce or e-business. The types of programs include:
• Bachelor’s degrees with a digital marketing major, concentration/emphasis, or minor.
• Master’s degrees primarily about digital marketing, or with a concentration/emphasis.
• Non-degree certificate programs primarily about digital marketing.
University Reps: Submit Your Degree | Correct Your Listing | Get Marketing Help
Want to learn digital marketing, but not sure you need a degree?
Get a sneak peek at version 1.0 of digital marketing courses – the big list.
Alabama
The University of Alabama at Birmingham (UAB)
Graduate Certificate in Social Media
digital marketing courses:
Social Media and Virtual Communities in Business (online)
Web Analytics (online)
Plus 1 social media course from any graduate program at UAB, approved by advisor
Arizona
Arizona State University
Marketing B.S. with a concentration in Digital and Integrated Marketing Communications
digital marketing courses:
Digital Marketing in Practice
Social Media and Content Marketing
California
Azusa Pacific University
B.A. in Management degree – Digital Marketing emphasis
digital marketing courses:
Marketing and E-Commerce
Digital Marketing
Analyzing and Optimization of Digital Media
Digital Consumer Behavior
Global Viral Marketing
California State University – Northridge
Minor in Interactive Marketing
digital marketing courses:
Consumer Information in the Digital Age
Marketing Metrics and Insights
Internet Marketing
Social Media Marketing
Santa Clara University
MBA, Marketing Concentration, Digital Marketing and e.Commerce Emphasis
digital marketing courses:
Internet Marketing & e.Commerce
Social Media Marketing
Mobile Marketing and mCommerce
Connecticut
Sacred Heart University
Digital Marketing Graduate Program Certificate
digital marketing courses:
Digital Marketing
Marketing Analytics
Sacred Heart University
M.S. in Digital Marketing
digital marketing courses:
Digital Marketing
Marketing Analytics
Applied Topics in Digital Marketing
Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing
University of Connecticut
Digital Marketing & Analytics Undergraduate Certificate
digital marketing courses:
Digital Marketing
Marketing & Digital Analytics
Integrated Marketing Communication in the Digital Age
District of Columbia (DC)
George Washington University
MBA Concentration – Marketing Communications & Digital Marketing
digital marketing courses:
Electronic Marketing
Web Analytics & Online Advertising
Social Network Analytics
more…
Georgetown University
Professional Certificate – Digital Marketing
digital marketing courses:
Digital Marketing Strategy
Web and Mobile Design and Usability
Advanced Marketing Analytics and Reporting
Content Marketing
Viral Marketing: Creating Buzz
Advanced Digital Marketing Strategies, Search Marketing
more…
Georgetown University
Professional Certificate – Social Media Marketing
digital marketing courses:
Using Social Media Tools Effectively
Writing for Social Media
Social Media Strategies & Tactics
Measuring & Calculating Return on Investment for Social Media
Capstone Course in Social Media
more…
Florida
Florida Atlantic University
Digital Marketing Minor
digital marketing courses:
Social Media Innovation
Social, Legal and Ethical Issues of Digital Data
Social Media and Web Technologies
Social Media and Web Analytics
Marketing on the Internet
Georgia
University of Georgia
Undergraduate Marketing Major – Digital Marketing Emphasis
digital marketing courses:
Social Media Marketing Strategy
Digital and Social Communication Strategies
Internship in Digital Marketing
Illinois
Lewis University
MBA – Concentration in Social Media Marketing
digital marketing courses:
Social Media Marketing
Social Media Analytics
Social Media Strategies
Search Engine Optimization Methods
Northern Illinois University
Bachelor of Science in Marketing – Interactive Marketing Concentration
digital marketing courses:
Internet Marketing
Interactive Marketing Technology
Iowa
Graceland University
Social Media Marketing Major
digital marketing courses:
Seminar in Social Media Marketing
Emerging and Social Media
Electronic Commerce
Maine
Thomas College
Digital Marketing Management (BS)
Maryland
Towson University
Undergraduate E-Business Major
digital marketing courses:
e-Business Marketing
Principles of e-Business
e-Business Infrastructure
Advanced e-Business
Special Topics in e-Business
more…
Michigan
University of Michigan – Dearborn
BBA Degree – Digital Marketing Major
digital marketing courses:
Digital Consumer Search and Marketing
E-tailing and Retailing
Communications Strategy and New Media
Digital Analytics and Content
Managing Electronic Commerce Systems
Western Michigan University
eBusiness Marketing Major
digital marketing courses:
Internet Marketing
Advanced Internet Marketing
Missouri
Maryville University of Saint Louis
Internet Marketing, B.S.
digital marketing courses:
Internet Marketing
Missouri University of Science & Technology
Business and Management Systems, Minor in Electronic and Social Commerce
digital marketing courses:
Digital Marketing and Promotions
Electronic and Mobile Commerce
Fundamentals of Mobile Technology for Business
more…
University of Missouri – St. Louis
Digital Media Marketing Certification
digital marketing courses:
Effective Email Strategy
Strategic Search Engine Marketing
Mobile Marketing
Blogs to Buzz
Social Media Marketing
Media Buying, Planning and Analysis
Web Analytics
Digital Strategies
Data Analysis, Interpretation and Dashboarding
New Hampshire
Granite State College
Digital and Social Media (B.S.)
digital marketing courses:
Trends in Digital and Social Media
Integrative: Project in Digital and Social Media
New Jersey
Fairleigh Dickinson University
Bachelor of Science in Marketing, Digital Concentration
digital marketing courses:
Digital Marketing
Social Media Marketing
Marketing Internship (related to Digital and/or Social Media)
Rutgers University
Mini-MBA: Digital Marketing
digital marketing courses:
Digital Marketing Strategy
Search Engine Marketing
Social Media Marketing
Mobile Marketing
Content Marketing Strategies and Tactics
Personalized Digital Experiences
Web Analytics and ROI for Better Decision Making
Crisis Management and Legal Landmines in Digital Marketing
Gamification for Digital Marketing
UX and Marketing
Online Customer Acquisition
Transforming Your Digital Marketing
New York
Baruch College
Underground Marketing Management Major, Digital Marketing Track
digital marketing courses:
(required) Marketing Web Analytics and Intelligence
(required) Internet Marketing
Digital Advertising
Social Media Marketing and New Ventures
Direct and Interactive Marketing
e-Business Technologies
Pace University
Social Media and Mobile Marketing MS Program
digital marketing courses:
Social Media and Mobile Marketing Strategies
Foundations of Social and Mobile Technologies
Digital Marketing
Interactive and Direct Marketing
Rochester Institute of Technology
New Media Marketing BS Degree
digital marketing courses:
Internet Marketing
Search Engine Marketing and Analytics
Social Media Marketing
State University of New York at Purchase
Social Media Marketing Professional Certificate Programs
digital marketing courses:
Social Media Marketing: Strategies and Tactics
Social Media Marketing: Using the Tools of the Trade
Twitter
Facebook and Google+
Blogging
Search Engine Marketing and Optimization
Oregon
Portland State University
Digital Marketing Strategies Certificate
digital marketing courses:
Introduction to Digital Strategies
Social Media Marketing
Search Engine Marketing
Professional Skills for Digital Marketers
Advanced Concepts: Digital Media Integration
more…
Southern Oregon University
Certificate in Interactive Marketing and eCommerce
digital marketing courses:
Internet Marketing and E-commerce
(many classes in web development and/or digital media)
Tennessee
Eastern Tennessee State University
Digital Marketing, M.S.
digital marketing courses:
Social Media and the Brand
Digital Marketing Research
E-Commerce Marketing/Direct Marketing (B2C)
Consumer Behavior in the Online Environment
B2B Digital Marketing
Web Analytics
Business Analytics, Data Visualization and Online Metrics
Search Marketing
Digital Marketing Strategy
Digital Marketing Strategic Experience
Utah
Utah Valley University
Digital Marketing, B.S.
digital marketing courses:
Digital Marketing
Marketing with Social Media
Content Marketing
Advanced Digital Marketing and Analytics
Digital Marketing Capstone
Digital Marketing Internship
Washington
University of Washington
Certificate in Digital Marketing
digital marketing courses:
Inbound Digital Marketing
Digital Advertising & Email Marketing
Digital Marketing Strategy
University of Washington
Certificate in Digital Marketing Analytics
digital marketing courses:
Marketing Data Landscape & Tools
Digital Marketing Measurement
Drawing Insight from Data
Unknown
The following listings no longer lead to their original content. Are the programs gone, or are they simply moved and their web administrators need help with technical SEO? If anyone associated with these universities has information to contribute, please use the correct your listing form.
Massachusetts
New England College of Business
Bachelor of Science in Digital Marketing
digital marketing courses:
Digital Marketing
Viral Marketing & Digital Presence
Data Analysis, Metrics and Measurement of Digital Marketing
Ethics and Social Responsibility in a Digital Age
Digital Advertising
Online Consumer Behavior & Social Engagement
Virtual Business Operations and Management
Targeted Marketing & Social Optimization
Search Engine Optimization
Customer Relations and the Online Environment
Managing Change in Digital Marketing
Global Strategies in Digital Marketing
Advanced Digital Campaign Integration
Web Design and Development
Advanced Web-Based Design Strategies for Marketing & Advertising
Michigan
Eastern Michigan University
MBA with Specialization in E-Business
digital marketing courses:
Digital Marketing
E-Business Strategy
E-Commerce Law
Accounting for E-Commerce
Graduate Certificate in Social Media
digital marketing courses:
Social Media and Virtual Communities in Business (online)
Web Analytics (online)
Plus 1 social media course from any graduate program at UAB, approved by advisor
Arizona
Arizona State University
Marketing B.S. with a concentration in Digital and Integrated Marketing Communications
digital marketing courses:
Digital Marketing in Practice
Social Media and Content Marketing
California
Azusa Pacific University
B.A. in Management degree – Digital Marketing emphasis
digital marketing courses:
Marketing and E-Commerce
Digital Marketing
Analyzing and Optimization of Digital Media
Digital Consumer Behavior
Global Viral Marketing
California State University – Northridge
Minor in Interactive Marketing
digital marketing courses:
Consumer Information in the Digital Age
Marketing Metrics and Insights
Internet Marketing
Social Media Marketing
Santa Clara University
MBA, Marketing Concentration, Digital Marketing and e.Commerce Emphasis
digital marketing courses:
Internet Marketing & e.Commerce
Social Media Marketing
Mobile Marketing and mCommerce
Connecticut
Sacred Heart University
Digital Marketing Graduate Program Certificate
digital marketing courses:
Digital Marketing
Marketing Analytics
Sacred Heart University
M.S. in Digital Marketing
digital marketing courses:
Digital Marketing
Marketing Analytics
Applied Topics in Digital Marketing
Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing
University of Connecticut
Digital Marketing & Analytics Undergraduate Certificate
digital marketing courses:
Digital Marketing
Marketing & Digital Analytics
Integrated Marketing Communication in the Digital Age
District of Columbia (DC)
George Washington University
MBA Concentration – Marketing Communications & Digital Marketing
digital marketing courses:
Electronic Marketing
Web Analytics & Online Advertising
Social Network Analytics
more…
Georgetown University
Professional Certificate – Digital Marketing
digital marketing courses:
Digital Marketing Strategy
Web and Mobile Design and Usability
Advanced Marketing Analytics and Reporting
Content Marketing
Viral Marketing: Creating Buzz
Advanced Digital Marketing Strategies, Search Marketing
more…
Georgetown University
Professional Certificate – Social Media Marketing
digital marketing courses:
Using Social Media Tools Effectively
Writing for Social Media
Social Media Strategies & Tactics
Measuring & Calculating Return on Investment for Social Media
Capstone Course in Social Media
more…
Florida
Florida Atlantic University
Digital Marketing Minor
digital marketing courses:
Social Media Innovation
Social, Legal and Ethical Issues of Digital Data
Social Media and Web Technologies
Social Media and Web Analytics
Marketing on the Internet
Georgia
University of Georgia
Undergraduate Marketing Major – Digital Marketing Emphasis
digital marketing courses:
Social Media Marketing Strategy
Digital and Social Communication Strategies
Internship in Digital Marketing
Illinois
Lewis University
MBA – Concentration in Social Media Marketing
digital marketing courses:
Social Media Marketing
Social Media Analytics
Social Media Strategies
Search Engine Optimization Methods
Northern Illinois University
Bachelor of Science in Marketing – Interactive Marketing Concentration
digital marketing courses:
Internet Marketing
Interactive Marketing Technology
Iowa
Graceland University
Social Media Marketing Major
digital marketing courses:
Seminar in Social Media Marketing
Emerging and Social Media
Electronic Commerce
Maine
Thomas College
Digital Marketing Management (BS)
Maryland
Towson University
Undergraduate E-Business Major
digital marketing courses:
e-Business Marketing
Principles of e-Business
e-Business Infrastructure
Advanced e-Business
Special Topics in e-Business
more…
Michigan
University of Michigan – Dearborn
BBA Degree – Digital Marketing Major
digital marketing courses:
Digital Consumer Search and Marketing
E-tailing and Retailing
Communications Strategy and New Media
Digital Analytics and Content
Managing Electronic Commerce Systems
Western Michigan University
eBusiness Marketing Major
digital marketing courses:
Internet Marketing
Advanced Internet Marketing
Missouri
Maryville University of Saint Louis
Internet Marketing, B.S.
digital marketing courses:
Internet Marketing
Missouri University of Science & Technology
Business and Management Systems, Minor in Electronic and Social Commerce
digital marketing courses:
Digital Marketing and Promotions
Electronic and Mobile Commerce
Fundamentals of Mobile Technology for Business
more…
University of Missouri – St. Louis
Digital Media Marketing Certification
digital marketing courses:
Effective Email Strategy
Strategic Search Engine Marketing
Mobile Marketing
Blogs to Buzz
Social Media Marketing
Media Buying, Planning and Analysis
Web Analytics
Digital Strategies
Data Analysis, Interpretation and Dashboarding
New Hampshire
Granite State College
Digital and Social Media (B.S.)
digital marketing courses:
Trends in Digital and Social Media
Integrative: Project in Digital and Social Media
New Jersey
Fairleigh Dickinson University
Bachelor of Science in Marketing, Digital Concentration
digital marketing courses:
Digital Marketing
Social Media Marketing
Marketing Internship (related to Digital and/or Social Media)
Rutgers University
Mini-MBA: Digital Marketing
digital marketing courses:
Digital Marketing Strategy
Search Engine Marketing
Social Media Marketing
Mobile Marketing
Content Marketing Strategies and Tactics
Personalized Digital Experiences
Web Analytics and ROI for Better Decision Making
Crisis Management and Legal Landmines in Digital Marketing
Gamification for Digital Marketing
UX and Marketing
Online Customer Acquisition
Transforming Your Digital Marketing
New York
Baruch College
Underground Marketing Management Major, Digital Marketing Track
digital marketing courses:
(required) Marketing Web Analytics and Intelligence
(required) Internet Marketing
Digital Advertising
Social Media Marketing and New Ventures
Direct and Interactive Marketing
e-Business Technologies
Pace University
Social Media and Mobile Marketing MS Program
digital marketing courses:
Social Media and Mobile Marketing Strategies
Foundations of Social and Mobile Technologies
Digital Marketing
Interactive and Direct Marketing
Rochester Institute of Technology
New Media Marketing BS Degree
digital marketing courses:
Internet Marketing
Search Engine Marketing and Analytics
Social Media Marketing
State University of New York at Purchase
Social Media Marketing Professional Certificate Programs
digital marketing courses:
Social Media Marketing: Strategies and Tactics
Social Media Marketing: Using the Tools of the Trade
Facebook and Google+
Blogging
Search Engine Marketing and Optimization
Oregon
Portland State University
Digital Marketing Strategies Certificate
digital marketing courses:
Introduction to Digital Strategies
Social Media Marketing
Search Engine Marketing
Professional Skills for Digital Marketers
Advanced Concepts: Digital Media Integration
more…
Southern Oregon University
Certificate in Interactive Marketing and eCommerce
digital marketing courses:
Internet Marketing and E-commerce
(many classes in web development and/or digital media)
Tennessee
Eastern Tennessee State University
Digital Marketing, M.S.
digital marketing courses:
Social Media and the Brand
Digital Marketing Research
E-Commerce Marketing/Direct Marketing (B2C)
Consumer Behavior in the Online Environment
B2B Digital Marketing
Web Analytics
Business Analytics, Data Visualization and Online Metrics
Search Marketing
Digital Marketing Strategy
Digital Marketing Strategic Experience
Utah
Utah Valley University
Digital Marketing, B.S.
digital marketing courses:
Digital Marketing
Marketing with Social Media
Content Marketing
Advanced Digital Marketing and Analytics
Digital Marketing Capstone
Digital Marketing Internship
Washington
University of Washington
Certificate in Digital Marketing
digital marketing courses:
Inbound Digital Marketing
Digital Advertising & Email Marketing
Digital Marketing Strategy
University of Washington
Certificate in Digital Marketing Analytics
digital marketing courses:
Marketing Data Landscape & Tools
Digital Marketing Measurement
Drawing Insight from Data
Unknown
The following listings no longer lead to their original content. Are the programs gone, or are they simply moved and their web administrators need help with technical SEO? If anyone associated with these universities has information to contribute, please use the correct your listing form.
Massachusetts
New England College of Business
Bachelor of Science in Digital Marketing
digital marketing courses:
Digital Marketing
Viral Marketing & Digital Presence
Data Analysis, Metrics and Measurement of Digital Marketing
Ethics and Social Responsibility in a Digital Age
Digital Advertising
Online Consumer Behavior & Social Engagement
Virtual Business Operations and Management
Targeted Marketing & Social Optimization
Search Engine Optimization
Customer Relations and the Online Environment
Managing Change in Digital Marketing
Global Strategies in Digital Marketing
Advanced Digital Campaign Integration
Web Design and Development
Advanced Web-Based Design Strategies for Marketing & Advertising
Michigan
Eastern Michigan University
MBA with Specialization in E-Business
digital marketing courses:
Digital Marketing
E-Business Strategy
E-Commerce Law
Accounting for E-Commerce
