اضغط الرابط اسفله
a website
email marketing
social media
search engine optimisation (SEO).
Creating a website
Most businesses have, or should have, a website to promote their products or services. A website is a digital shopfront allowing you to always be open for business.
Most customers will undertake online research before making a decision to purchase products and services. If you don’t have a website or other online presence you may be missing out on customers.
Your website should:
outline your products and services
include content and images that are engaging and relevant to your target audience
enable people to contact you
It is important to plan before creating a website, ask yourself:
What is the purpose of the website?
Do I intend to sell products or services online?
What do I want people to do after they have visited my website?
How much can I afford to spend on the website?
How will I keep the information on the website up to date?
Creating a website generally involves the following steps:
Register your website address or domain name
Build your website using a template or custom built design
Create content for your website
Determine how you would like the website to look and feel (branding)
Set up hosting services to connect your website to the internet.
More detailed information regarding creating your website can be accessed at the Business.gov.au website.
Read our publication on selecting a website professional if you decide that you need help to create your website.
TIP: If you are located in Perth consider booking into our Website Planning and Digital Marketing workshops.
Email marketing
Email marketing has become an increasingly effective way to interact with customers. The most common form of email marketing is electronic newsletters (e-newsletters), this can also include sending targeted messages or promotions to your customers to keep them engaged with your business. For example, you may have a ‘rewards club’ and email clients with special offers based on their buying habits.
What do I want people to do after they have visited my website?
How much can I afford to spend on the website?
How will I keep the information on the website up to date?
Creating a website generally involves the following steps:
Register your website address or domain name
Build your website using a template or custom built design
Create content for your website
Determine how you would like the website to look and feel (branding)
Set up hosting services to connect your website to the internet.
More detailed information regarding creating your website can be accessed at the Business.gov.au website.
Read our publication on selecting a website professional if you decide that you need help to create your website.
TIP: If you are located in Perth consider booking into our Website Planning and Digital Marketing workshops.
Email marketing
Email marketing has become an increasingly effective way to interact with customers. The most common form of email marketing is electronic newsletters (e-newsletters), this can also include sending targeted messages or promotions to your customers to keep them engaged with your business. For example, you may have a ‘rewards club’ and email clients with special offers based on their buying habits.
