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AMP for Email: Google brings interactive real-time content to Gmail – but reactions are mixed
Posted on February 19, 2018 by Rene | Leave a comment
A few days ago, Google announced a plan to enable “more engaging, interactive, and actionable email experiences” by bringing AMP to email. While interactive email and real-time content are supposedly big trends in the email industry, feedback from developers was modest, to say the least – for good reasons.
Continue reading → → Leave a comment Posted in english Tagged gmail
Prevent Gmail from shortening your subject lines at the beginning (square brackets issue)
Posted on January 3, 2018 by Rene | Leave a comment
There is a lot of information about develping newsletters for Gmail. These range from rendering quirks to unique goomoji and clipping issues. However, one thing seems to be less well known. Or were you aware that Gmail does not only cut off subject lines at the end, like most email clients do, but also at the beginning? Continue reading →→ Leave a comment Posted in english Tagged gmail, subjectlineEmail remains essential among Europeans Posted on January 3, 2018 by Rene | Leave a comment
A few days ago, the European Statistical Office Eurostat has updated their figures on email and social network usage (see blog post from 2014). To my surprise, the proportion of email users continues to rise – despite the large base and the many competing communication channels. Continue reading →→ Leave a comment Posted in english Tagged europe, study
How to personalize newsletter send times (aka “send time optimization”) using AI
Posted on December 18, 2017 by Rene | 2 Comments
Google Trends data suggestes that December and May are customization months. Particularly now, towards the end of the year, there’s a massive seasonal increase in interest for the topic of “personalization”. No wonder, as the end-of-year business is crucial for many, and tailoring emails to subscriber preferences is one of the most effective ways to boost sales.
In fact, email is sort of the mother of digital personalization. Data sovereignty remains in-house and the marketing channel is highly customizable. Basically, all attributes can vary based on subscriber attributes, whether it is the subject line, the offer or timing.
But wait a moment… Is email timing really customizable? Why then do all recipients receive a newsletter at the same time, say 8 o’ clock in the morning? The truth is that although timing is considered a classic success factor, senders still align it more with a rigid standard schedule than with individual recipient preferences.
This post outlines an algorithm to determine subscriber send time preferences.Continue reading → → 2 Comments Posted in english Tagged send-time-optimization
The 100 most-read email marketing stories of 2017
Posted on December 15, 2017 by Rene | Leave a comment
Whew, much has happened in the past year. There’s more GIFs, more #emailgeeks, more emojis, more artificial intelligence, more automation, more crosschannel, more customization, more privacy awareness (“GDPR”), more money, more emails, more interactivity in them and so on. In these turbulent times some even forgot to renew their internet domain.
Time to lean back and decelerate a bit. A brief year in review might be just right for this. Therefore I had a look at which newsletter articles (archive) were clicked most frequently. Below you will find the top 100 – enjoy. Continue reading →→ Leave a comment Posted in english Tagged trends
Trending: Emoji usage in email subject lines increased by more than 40% YOY
Posted on December 14, 2017 by Rene | Leave a comment
Emojis still gain popularity among email marketers. In November, nearly every 10th subject line in my email inbox – that’s 9.72% out of 8,804 newsletters – used unicode symbols to draw attention. Previous year’s figure was only 6.92%. All the signs are that the trend will continue in 2017… Continue reading → → Leave a comment Posted in english Tagged emoji, subject, subjectline, symbols, trends
Meet the #emailgeek women on Twitter 👩
Posted on November 6, 2017 by Rene | Leave a comment
This is a follow-up to last week’s “#emailgeeks on Twitter” post. One thing that I noticed when browsing through the community is that women seem to be significantly underrepresented. They also tend to have fewer followers. To encourage networking, here is another interactive map just with #emailgeek women. Continue reading → → Leave a comment Posted in english Tagged twitter
Meet the #Emailgeeks community on Twitter [Infographic]
Posted on November 2, 2017 by Rene | 6 Comments
It has been 123 weeks since I last surveyed the #emailgeeks on Twitter. This needs an update. Read on and check out your spot in todays geeks universe. Explore your neighbourhood and other expert communties using an interactive infographic. “Not an ego bait again” you say? Partly yes, but mostly no. I mean there are maaaany geeks around, and there’s a lot to discover if you click though a bit, I promise. Continue reading → → 6 Comments Posted in english
