·List the strengths of your business approach such as cost effectiveness, service quality and customer loyalty.
Strengths
· List other assets of your
operations such as flexibility, innovativeness, response to external pressures,
creativity and company stability.
·Relate your experience (professionalism,
duration and diversity) and the contacts you have made in all areas of your
businesses operations - from suppliers to clients, government officials to
business professionals.
Weaknesses
·Describe the areas of weakness in
your company's operations, such as government policies and procedures, and
management inexperience.
·Capital financing, credit, loans
and other financial debts should be identified, with strategies to control
their effect on your business.
·Recognize the limited impact of a
new product on the market - its lack of recognition may be attributed to the
companies inexperience in promoting.
· Recognize that poor performance
will mean lower than expected profits - which will result in a lot of the money
going to reduce debts rather than improving business facilities, operations and
expanding markets.
Opportunities
· Examine how proper timing, as
well as other factors such as your company's innovativeness, may improve your
business's chances of success.
· Use tools such as customer surveys
to emphasize the need for product quality and after sales service.
· Relate your company's focus to a
segment of the present market that is being overlooked.
Threats
· List the external threats to your
business' success, such a existing and newly emerging competitors, performance
of the overall economy, and your dependency on other businesses such as
suppliers, retailers and distributors for market access and support.
