YouTube now has “Insights” for your videos. They supply some fantastic stats now that shows you how many viewed the video, where they came from, how they came to find it,
their gender and age groups etc. With all these details you can give se exactly how effective you were and even amend live campaigns due to the data.
Here are some stats on my David Lynch on an iPhone video, 20k views and YouTube breaks it down for me which is great:
The four tabs for stats:
Stats the public can also see:
Graph goodness:
There’s a lot more stats too so log in and have a look. The Google Blog gives more details about YouTube Insights. This is a good Washington Post article on how marketing companies use it too.
Actively Listening:
Listening and community relations:
Online marketing is more than just broadcasting and interacting on your blog or website or forum. With new tools and the two-way and multi-way conversations that technology has brought, more and more companies are monitoring the web for mentions of their name and products and are then interacting with potential customers where their name is mentioned. Mostly this is happening on blog and discussion forums.
I would recommend, subject to resources, to use Google Alerts and Technorati Alerts to run continuous searches for “CompanyA” and “ProductX” so it can be gauged what the level of discourse online is for the competition but as well as that if a blogger or website owner is asking questions or needs clarification, the answer can be brought to them. This could convert many that are sitting on the fence about products.
Google alerts allowing you to run constant searches on your name, your company name and anything else you want searches for. When a new website or webpage comes online and mentions these keywords, their details are emailed to you. If you use a tool like Google Reader, iGoogle or Bloglines you can subscribe to an RSS(news feed) of these results.
Listening on Twitter
Twitter is the latest “social network” type service with about 2 Million very very active users. Twitter is like Facebook with everything except the status update removed. With Twitter you can update a set of people who “follow” or subscribe to your messages in 140 character bursts. You can also subscribe to other people on this network and they do not need to give you permission to do so. You could follow 10 people on Twitter and have 1000 followers.
Twitter can be used as a snapshot of the most active users of the online population and is a great way of seeing what the zeitgeist that minute, hour, day or week is. Using the search facility on Twitter at: http://search.twitter.com you can run searches for your company name or product name or your competitor, business area etc.
This video from Niall Harbison gives a real world example: http://www.niallh.com/increase-sales-twitter/
This blog post from Peter Tanham shows you how to listen and engage only to people that are near you (based on their profile details): http://petertanham.com/2009/01/finger-on-the-pulse/
Listening on discussion forums
Like Twitter, you can listen/read and monitor online chatter about your, your business, your products and your competitors on thousands of discussion forums worldwide. A service called BoardTracker - http://www.boardtracker.com/ allows you to search a lot but not all these forums at once.
Unlike Twitter, interacting with what people are saying is much more difficult and sometimes impossible. The rules for each forum will vary and you will have to adhere to each one. Even if you cannot interact directly, you might be able to target ads to that discussion forum using Google Adwords.
For monitoring who is coming to your site, to what pages and what search terms they are using, a website statistics software package is needed. Irish website StatCounter.com does it all for you and all you need to do is install a small piece of your code on
Finding Royalty Free Images Online
URL.ie
Shorten very long web addresses into much shorter ones with www.URL.ie
Ideal for emails when addresses get split over two or more lines
Here are some stats on my David Lynch on an iPhone video, 20k views and YouTube breaks it down for me which is great:
The four tabs for stats:
Stats the public can also see:
Graph goodness:
There’s a lot more stats too so log in and have a look. The Google Blog gives more details about YouTube Insights. This is a good Washington Post article on how marketing companies use it too.
Actively Listening:
Listening and community relations:
Online marketing is more than just broadcasting and interacting on your blog or website or forum. With new tools and the two-way and multi-way conversations that technology has brought, more and more companies are monitoring the web for mentions of their name and products and are then interacting with potential customers where their name is mentioned. Mostly this is happening on blog and discussion forums.
I would recommend, subject to resources, to use Google Alerts and Technorati Alerts to run continuous searches for “CompanyA” and “ProductX” so it can be gauged what the level of discourse online is for the competition but as well as that if a blogger or website owner is asking questions or needs clarification, the answer can be brought to them. This could convert many that are sitting on the fence about products.
Google alerts allowing you to run constant searches on your name, your company name and anything else you want searches for. When a new website or webpage comes online and mentions these keywords, their details are emailed to you. If you use a tool like Google Reader, iGoogle or Bloglines you can subscribe to an RSS(news feed) of these results.
Listening on Twitter
Twitter is the latest “social network” type service with about 2 Million very very active users. Twitter is like Facebook with everything except the status update removed. With Twitter you can update a set of people who “follow” or subscribe to your messages in 140 character bursts. You can also subscribe to other people on this network and they do not need to give you permission to do so. You could follow 10 people on Twitter and have 1000 followers.
Twitter can be used as a snapshot of the most active users of the online population and is a great way of seeing what the zeitgeist that minute, hour, day or week is. Using the search facility on Twitter at: http://search.twitter.com you can run searches for your company name or product name or your competitor, business area etc.
This video from Niall Harbison gives a real world example: http://www.niallh.com/increase-sales-twitter/
This blog post from Peter Tanham shows you how to listen and engage only to people that are near you (based on their profile details): http://petertanham.com/2009/01/finger-on-the-pulse/
Listening on discussion forums
Like Twitter, you can listen/read and monitor online chatter about your, your business, your products and your competitors on thousands of discussion forums worldwide. A service called BoardTracker - http://www.boardtracker.com/ allows you to search a lot but not all these forums at once.
Unlike Twitter, interacting with what people are saying is much more difficult and sometimes impossible. The rules for each forum will vary and you will have to adhere to each one. Even if you cannot interact directly, you might be able to target ads to that discussion forum using Google Adwords.
For monitoring who is coming to your site, to what pages and what search terms they are using, a website statistics software package is needed. Irish website StatCounter.com does it all for you and all you need to do is install a small piece of your code on
Finding Royalty Free Images Online
URL.ie
Shorten very long web addresses into much shorter ones with www.URL.ie
Ideal for emails when addresses get split over two or more lines
