E-commerce sites face some stiff competition on the world wide web. Every year new merchants join the online community, and as the playing field gets ever more crowded it can be difficult to get noticed by
potential customers. Offering wonderful products at great prices isn’t always enough to generate traffic for an e-commerce website, and business owners need to consider other ways to get their company and their brand noticed by online consumers.
Digital merchants spend a great deal of time and money designing websites that offer a safe and convenient shopping experience for their customers, but often fail to consider one of the most powerful tools for driving those customers to their virtual doors – a dedicated blog.
Adding a blog to your e-commerce website is a relatively easy way to elevate your online profile, generate traffic for your business, increase brand awareness, and establish online authority. Sound to good to be true? Let’s look at how a dedicated blog can help an e-commerce site succeed on the world wide web.
Crunching the Numbers
Before we address the specific advantages of e-commerce blogging, let’s look at a few statistics from Hubspot. Online businesses with an active blog typically generate 55% more visitors to their website each month. Moreover, those companies generate 88% more leads, and 57% more paying customers, per month than their non-blogging competitors. Blogging obviously creates a significant advantage for e-commerce sites competing in a crowded online marketplace.
Blogging and Customer Interaction
Most e-commerce websites only interact with their customer base in a few basic ways, through initial orders, through customer complaints, and hopefully, through positive reviews. Adding a regular blog to your site allows you to build an online community with more engagement, establish a direct line of communication with your customers, and keep up to date with changes and trends on the consumer side of the e-commerce equation. Ultimately, this puts you in a better position to provide the kind of service that builds brand loyalty and a solid online reputation.
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Blogging and Authority
Consumers gravitate to businesses that are experienced and knowledgeable about their products. An e-commerce blog not only allows you to introduce new products and to discuss their benefits, it also allows you to demonstrate an understanding of your industry and the needs of your customers. Whether you are selling comic books or health food, customers feel more secure with a merchant who is knowledgeable in their field.
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